Get the most out of your social media campaign by employing SEO techniques! Learn 5 simple ways you can boost your visibility and grow your followers.
Conduct Keyword Research
The best way to start using SEO with your social media is by conducting keyword research. After all, optimizing your posts for certain keywords and phrases can help them earn placement in search results and reach more people. To begin, use tools like Google Keyword Planner or Ahrefs Keywords Explorer to find the right keywords related to your business. Then start using those keywords in titles and descriptions of your social media posts in order to boost visibility and engagement.
Optimize Your Profile & Posts
After you’ve conducted your keyword research, it’s time to start optimizing your social media profiles and posts. For example, make sure that you’re including keywords in the profile descriptions of your business accounts on sites like Facebook, Twitter, and Instagram. You should also be optimizing titles and descriptions for each post using relevant keywords, as well as providing a link back to other pages on your website so readers can easily access more information about what you’re offering.
Monitor and Adapt Your Content Strategy
Monitoring your progress and regularity of posts is key when it comes to optimizing your social media results with SEO. To keep users engaged, consider the timing and frequency of your posts. You can use analytics tools like Buffer or Hootsuite to gain insight into when people are most active so you can tailor your content to that schedule. Additionally, if certain types of content receive more engagement than others, focus more on those topics in future posts by creating content around that specific topic or keyword.
Link Social Media to Your Website
Linking your website to your social media accounts can help to increase your SEO rankings and get more visits to your websites. In addition, connecting the two can generate quality leads who may follow you on social media or click onoffsite links so they stay engaged. You should also use one consistent link that customers and followers can use to find all of your accounts - this will make it easier for them to follow your accounts across multiple platforms.
Engage with Influencers in Your Niche Market
One way to get your social media accounts noticed is to engage with influencers in your niche. Influencers generally have a large following, so you can gain more visibility and exposure by making connections with them. You can use SEO tools to find influencers in your industry who share content related to your company or products. Once you’ve identified potential influencers, be sure to comment and “like” their posts, as well as share their content on your own feed. This will help them become more aware of who you are and could potentially result in some additional material for your followers.
Refernces:
Hootsuite.com "Social SEO: How to Help People Find You on Social Media" (Newberry, 2022)
Digital Marketing Institute: "5 Ways to Maximize SEO and Social Media" (2023)