Creating an attractive and cohesive visual identity is essential to voiceover marketing.
This includes designing artwork, banners and logos that reflect the personality and style of your brand. It’s also important to create visuals that are easy to recognize on different platforms. Consistent visuals will help potential customers more easily recognize when you’ve posted a new video or message about your services.
Create A Recognisable Visual Identity
Developing a visually pleasing identity for your voiceover brand doesn’t have to be expensive. By using tools like Canva or Adobe Spark, it’s easy to create banners, logos and artwork yourself. If you have a limited budget, there are also stock photos and vector graphics that can be used as part of your branding package without spending too much. Just make sure the visuals you choose are consistent with the message your brand is sending out.
A cohesive visual identity makes your brand more recognizable and helps it stand out from the competition. It’s important to think about how you want to present yourself before creating a design.
- Will it be modern and professional, or warm and friendly?
- Will it encompass multiple mediums, like web banners and print materials, or will it be used exclusively for digital channels?
Once you’ve decided on your look, you can use the same fonts, colors, logos, and other elements to give your brand a consistent appearance. This can extend to materials used in online portfolios, social media profiles, and even voiceover projects themselves. By creating a fresh identity that accurately reflects what you do as a voiceover artist, you can make sure potential clients know exactly who they’re dealing with when they hear your signature sound.
Establish Your Brand
In addition, establishing a recognizable look and sound for yourself makes it easier for clients to find you and promotes recognition even when there is no sound coming from the other side of their screen. This can lead to increased web traffic, higher-paying jobs, and mentions in online reviews or blog posts. Creating opportunities for backlinking and improved ranking on search engines like Google and Bing.
Plus, it’s an opportunity to share your creativity and show whoever sees it how much thought went into making sure your brand is represented properly and reflects everything you think of when you talk about yourself as a working professional.
Tell Your Brand Story
The decisions you make in designing your visual identity can be just as important as the words you choose to speak. To that end, be sure to clearly define what your tone and approach will be in all marketing elements from images to fonts, color palettes, textures and effects.Keep in mind that signifying quality and value are key components for a successful brand. Eye-catching visuals can attract attention both online and off, so select products with care.
Adhering to a consistent style guide will ensure listeners recognize both the sound of your voice and the look of your brand wherever it’s seen or shared, making them more willing to engage with your services and content now and in the future.
Set Yourself Apart
Keep in mind that visuals should be as engaging and distinctive as your voiceover. Don’t be afraid to experiment with different colors, logos, banners, and designs to create something that feels unique and reflects who you are as an artist. When potential customers see you represented this way, they will understand what kind of work underpins your portfolio and recognize the skill involved in creating it for themselves. With the right visuals backing up your voiceover work, you can make sure that you stand out above the competition and develop an attractive brand identity capable of drawing in more customers.
The most important factor in voiceover marketing is making sure your visuals match the message you want to convey. You can create a unique visual identity by coming up with an attractive design that encompasses the type of work you do, the kind of information you’re trying to share, and the products and services that you offer.
Show Off
Think about how you want to portray yourself as a brand—for example, if you have a fun and personable style, use images and fonts that emphasize this. On the other hand, if your focus is on delivering precise digital content, choose imagery that reflects this more professional approach.
Ultimately, creating cohesive visuals will help potential subjects recognize who you are from just one glance at your logo or artwork. Doing so can be the difference between a customer choosing your services or going elsewhere –– make sure they make the right choice.
Tools You Can Use
By using tools like Canva or Adobe Spark, it’s easy to create banners, logos and artwork yourself. Additionally, you can find stock photos and vector graphics to use without breaking the bank. It’s important to keep your visuals consistent with the message you want to convey – such as fun and personable or professional – to ensure clarity for potential customers.
Use these design elements across multiple mediums such as web banners, print materials, online portfolios and social media profiles.
Cohesive visuals make it easier for clients to recognize your brand when looking for a voiceover artist, ultimately leading to higher-paying jobs and positive online reviews. Therefore, developing a strong visual identity is key in marketing your voiceover services.
You’ll get huge traction if you heed messages such as those offered by Harry Guinness in his recent blog for Zapier, where he states that you don’t want to spend hours creating a graphic for social media. The lifecycle of a social media post is so short that spending hours attempting to create a masterpiece isn’t going to benefit you which is why tools like Canva and Adobe Spark really stand out and offer a great option to create a memorable brand.Learn more about other graphic design tools that can help you shine in Harry’s recent article, “Graphic Design Tools for Social Media”