Attracting Your Most Desired Clients
As we move through the day recording auditions for the numerous notifications we receive, we often forget to identify where these auditions originated. When this happens, we lose sight of where our clients find us.
If we don't know where our customers are, we don't know how to reach them where they frequent most often. Many voiceover artists depend on Fiverr, UpWork, Voices.com, Voice123, and many other services that cater to sharing your talent with their clients. While there's nothing wrong with this, when you depend on service-oriented sites to support your work, you pay them. If you market yourself, you keep the money.
Buyer Personas
Knowing where your clients are most frequently will help you have a greater understanding of the type of material you should be producing. Give me a minute of your attention here. I want to invite you to consider where your last client found you when it wasn't on a site catered to external consumers? Where was your previous client that just emailed you, connected with you on messenger, or commented on a post? Was it LinkedIn, Facebook, Instagram, Twitter, or your website? If it was any of these, then you want to document that. Learn what type of content is relevant to the audience on each platform.
Monthly or Annual Fees
Paying a monthly or annual fee for a service is fine, but if you can keep more of the money you earn, that's even better. I've offered a list here of the things to consider when prospecting for your next client. The following is a list of the most popular networks and the type of content that works best.
