Do you know who you're attracting?
In today's virtual marketplace it's uber important to know who you're talking to so you can understand their goals, needs, challenges, motives, and what they're looking for when they search for services like yours. The foundation of understanding your target buyer persona goes deeper than simply understanding your "market". Your "market" is a group of people who fit vauge demogrphic parameters that you define through research, connections, and observation. Your Buyer Persona is that one person in the market that you really want to focus on. It's important to understand who this person is so well that you're speaking to them in every piece of content you produce.
Buyer Persona
Buyer personas are the person (s) you want to attract to your business. The key indicators you're targeting are as follows:
- What do they look like?
- What motivates them?
- Do they have reports?
- Responsiblities
- Goals
- Challenges
- Conversation starters
- Purchasing Insights
- Trusted Channels
The individual you might be targeting as a voice over artist could be an author, a producer, a small business owner, or movie creator, just to name a few. Your job is to understand their motives, goals, challenges, and how to speak to those. You'll also use these to decide the best place (s) to attract them. Many voice over artists I know say LinkedIn is their best place for finding work, well that's true if you're seeking work from business owners or corporations, but what about other types of work. Facebook and Instagram also offer great potential for getting work when you consider all of the smaller business owners, authors, designers, producers, music collaborators, and more.
TikTok is also coming up in rankings when we talk about voice over work online. Check out creators like Noble Son who posts Voice Over Challenges all of the time. He's a great TikToker who encourages other sto get involved. TikTok has a huge community of creators and business owners who use the site to find new talent. Take a look at Chris Greenfield too, his content is fabulous for just the right community. Shelby Young is a fun younger voice over aritst who has a huge following.
You get the point.
Check out this infographic for more.
Thanks for stopping in and let me know if you need help. I'm always here to offer up a hand.